Porsche tells us how to say ‘Taycan’

Words: Nile Bijoux
14 Jun 2018

Porsche has released another video hyping its upcoming electric sedan, the Taycan.

The new name was only recently revealed, taking the place of ‘Mission E’, and it has managed to somewhat baffle the motoring world as to how it’s pronounced.

Some say ‘Tay’ as in the first part of the name Taylor, then the ‘can’ part like the other word for a tin. Thankfully it only took a few days of chaos before Porsche released the video above, which confirms the pronunciation is ‘Tie-khan’.

The video centres around cars having soul and argues that the electric sedan will have just as much character as any other Porsche. Images of Porsches from past and present supplement the narrator's argument, before a young boy is shown walking through a shadowy hallway of vehicles. He comes across a Taycan which runs through its startup process with the tail lights illuminating sequentially across the back like a Cylon from Battlestar Galactica.

‘Taycan’, according to Porsche CEO, Oliver Blume, means a “lively, young horse,” and refers to the horse on the Stuttgart coat of arms, which also appears on the Porsche emblem.

Taycan will use two electric motors good for over 440kW, allowing it to hit 100km/h in under 3.5 seconds. The claimed range will be around 500km. The electric sedan will hit the Kiwi market in 2020. Price will be revealed closer to then.

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