General Motors has made an app
GM is providing the ability to buy coffee, donuts, petrol and make hotel reservations straight from your car with their new app, Marketplace.
Stylised as [m], Marketplace will allow users to shop through at least six categories including ‘Fuel Up’, ‘Find Parking’, ‘Order Food’, Reserve Table’, ‘Reserve Hotel’, and ‘Shop for Car’. The last one seems a little odd since you’d likely be needing a fairly new Chevrolet, Buick, GMC or Cadillac model to even use the app in the first place. Then again, there are plenty of people who are happy to upgrade their car on a yearly basis, so maybe it does make sense. The app also accesses discounts on GM parts and accessories and eventually will include services for oil changes or tyre rotations.
Santiago Chamorro, GM vice president for Global Connected Customer Experiences, said that the app will be available on nearly four million vehicles over the next 18 months.
"Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back," he said.
Currently GM has agreements with Shell and Exxon Mobil for fuel; Parkopedia for parking services; Starbucks, Dunkin’ Donuts, Applebee’s, Wingstop, IHOP and delivery.com for food, TGI Fridays for sit-down meals and Priceline for hotel reservations.
“We will be adding more vendors and we will improve [the app],” Chamorro said.
The app is not dependent on external smartphone software like Apple CarPlay or Android Auto either. It can also be used while driving which will undoubtedly raise the ire of some motoring watchdogs. Or perhaps not for currently the app is only available for the American market, with no plans to bring it to New Zealand.