Ferrari still unsure about Dino revival, more SUV news

Words: Nile Bijoux
10 Aug 2017

Rumours about a Dino reboot have been swirling for years, and despite the divided opinion among fans, Ferrari is still yet to make a decisive call on the sub-brand.

During a call with analysts, Fezza CEO Sergio Marchionne admitted the idea of bringing the Dino back is being "kicked around," according to Automotive News. However he believes there are a lot of negatives to consider. 

Going below the California T in terms of price could dilute Ferrari's exclusive image. He also argued that since the company is enjoying a "phenomenally young" customer base in the Asia region, there isn't a need to lure more young buyers. Marchionne reckons that Ferrari need to work on performance, engine sound and style as ways to attract new customers before resorting to a new entry-level vehicle.

All that said, it doesn't look like a uniformly agreed-upon view within the company. Other people think it would be beneficial to have a Dino-branded car rejoin the ranks. Insiders have said such a model could carry a starting price of €150,000 in Italy, which would slot in at roughly 20% less than the Cali T.

A final decision regarding the Dino will be announced in the first quarter of 2018 when Ferrari will organise an investor day to discuss its next five-year plan.

At the same time the brand will divulge more information on its much-talked-about utility vehicle, which Marchionne said "will probably happen."

It's interesting that Ferrari is leaning more toward creating an SUV of some sort rather than a new Dino. Obviously SUV's are where the bulk of the money is at the moment, but I feel like a sports car - even a smaller model with a V6 - is more 'Ferrari' than a big ol' four-by-four.

That said, almost all the competition are either gearing up to unveil, or already have an SUV on the market. Lamborghini is about to take the wraps off its Urus, Bentley and Maserati already have offerings on sale, and even Rolls-Royce is prepping its own entry into the segment. McLaren, conversely, have said it won't go that route.


NZ Autocar

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